Content repurposing · LinkedIn · TikTok / Reels · X
Content repurposing system
The problem
One good video or podcast episode holds more posts than most teams ever pull out of it. Finding them means rewatching, picking out the best lines and rewriting them for every platform. So it either gets skipped or handed to whoever has a spare hour.
What it does
Give it a script, a transcript or any long piece of writing. It finds the strongest moments, writes a post for each platform and scores every one against that platform's rules. Anything below the bar is rejected before it reaches you. What's left arrives as a short, ranked list.
The standard
Each platform gets its own written rules, the kind a good social editor keeps in their head. Every score comes with the reason behind it.
One moment from a demo video, where an automated report catches a client's ad spend going wrong:
Something happens on screen, a real problem gets a specific fix, and the payoff comes fast.
It describes what the tool did, with no pain the reader has felt themselves. It fails the rule "REJECT product and feature description that contains no human friction."
Where you come in
You review the shortlist and decide what goes out. The system does the sorting. The final call stays yours.
